Visual Literacy
This course teaches students fluency in their use of visual language. Conceptual abilities are expanded to include command of universal design principles, communication theory, and critical skills. Using these skills, students will be taught how to create meaning and understanding from the complex world of information that surrounds us.
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/ Reconfiguring and Channeling the Masters
The premise is simple: Take a piece of modern design apart to see how it works. Students will be provided a single example of a poster designed by Josef Müller-Brockmann, Jan Tchichold and Herbert Bayer. Using digital tools, they will re-configure the poster into nine new compositions (three each).
Project 2
/ Semiotic Exploration
This project focuses on the meaning of a single word and uses graphic design to express that meaning. The project will also work in concert with the work you’re doing in Type Composition combining words and pictures to reinforce (and create) ideas. The final format will be a pair of magazine layouts, but the project will be phased and we’ll concentrate on one phase at a time.
My word is “WEAK”.
Project 3
/ Transformation of Vernacular Communication
Students will nd examples of vernacular communication within their environment. In a two-part assignment, the students will first recreate the communication using the same materials as the original artists. In part-two, the students will use the communication intent of the original piece and create a system of communications to serve this need.
I created 3 deliverables for this project:
• Poster series
• Brochure
• Website
• Poster series
• Brochure
• Website
Project 4
/ The Reinvention of Time
In this project, students will choose and event that is traditionally notated in hours, minutes and seconds. Rethinking the idea of a timeline or calendar, they will create a new format and a new system of measurement for this event devoid of traditional time notation.
